Profile of UK Internet users
The new Ofcom report notes the continuing rise in media usage of under-55s, especially among the AB and C1 socio-economic classes and 16 to 24 year olds who spend more time online and engaging in more activities than individuals in other demographics groups. One important issue that was highlighted was the concern over identity fraud. Most people say they make checks on a website before entering personal details. ABC1s are cautious but do give out personal information on a new website. C2DEs and senior citizens are said to make fewer informed judgments and generally stay clear of entering personal details and registering on websites.
